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Motion | Kinetic Typography

 

Brief:

In this project, I aimed to use typography to visually represent sounds and demonstrate how it can be used as a vehicles to interpret the energy, meaning, and concept of a song. After choosing a particularly interesting sound bit, I built a 30 second typographic animation to engage the viewer with the track.

 

 

For this project, I followed a 5 part procedure to complete this project. The steps were as follows; part 1: track selection and visual research, part 2: typing the score, part 3: rough animation, part 4: refined animation, and part 5: final animation. After a short 2 weeks, this was the end result.

 

Materials:

Adobe Illustrator and Adobe After Effects

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